18 beauty products with brilliant, word-of-mouth reviews

A few weeks ago, I was talking beauty (what else) with my lovely colleague Schuyler Youngstrom, Who What Wear’s senior email, text and partnership manager. At the time, she was finishing an “I tried it” story where she used the buzzing sculpting tool Hailey Bieber swears by, for a month straight, to see if the hype and results were as amazing as Bieber (and countless other celebrities) have touted them to be.

I won’t reveal the results – you’ll have to read all about it here – but the whole concept of trying products based on word of mouth and/or social media influence was of interest to us. As someone who has to read WWW beauty content every day as part of her job, Schuyler confirmed that our rave reviews on the products convinced her to purchase on more than one occasion, and ultimately, her reviews of products she tried because of we, encouraged people around him to buy and try. And so on the cycle.

Obviously, we’re still living in relatively distant times, so “word of mouth” may sound more like “word reading or viewing,” but the influence of people we trust sharing their favorite beauty discoveries is not lost. we. (I’m sure you can relate.) So many stories have sprung from conversations I have with my colleagues, and this one is no different! After speaking with Schuyler, I was inspired to reach out to a bunch of different people who work at WWW (from our amazing creative team to our ultra-fab People team) to see what beauty products they’ve been influenced to buy only on the basis of good ‘ol spouting word of mouth. Keep scrolling! 18 standout beauty discoveries we’ve uncovered through friends, relatives, co-workers, TikTok, and more are just below.

About Sally Dominguez

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