75 years of Cetaphil: what the universally loved brand has in store

Cetaphil celebrates 75 years of skincare with its 21.7 million users worldwide. Created in 1947 by a pharmacist in hopes of treating patients’ more sensitive skin, Cetaphil Cleansing Lotion, known today as the best-selling gentle skin cleanser, was the first in a collection of products from skincare that would become cult among beauty fanatics. and consumers looking to get in and out of the skincare aisle as quickly as possible. In fact, a gentle skin cleanser is sold every 1.25 seconds. The timeless quality of the brand is only underscored by today’s oversaturated market teeming with incessant launches. Despite its old-school roots, the brand has had its fair share of viral moments on TikTok, cementing Cetaphil as a Gen Z favorite, thanks to creators like Dr. Chris Tomassian and EdwardZO. Cetaphil’s name – a simple amalgamation of its core values: “-phil” meaning “love” and “Cet” coming from the moisturizing agent, cetearyl alcohol – even has a soothing medicinal quality. The packaging, while evolving slightly, has yet to stray from its original soothing blues and greens. Featured in over 93,000 stores and available in over 70 countries worldwide, it’s safe to say that this classic isn’t going anywhere.

Beyond the brand’s rock-solid customer loyalty, there’s a commitment to pioneering formulas for sensitive skin across all categories. The extensive portfolio of over 70 products meets the needs of sensitive skin in areas such as cleansers, moisturizers, sun protection, baby products and targets specific needs, such as acne and eczema. According to Lisa Morris, General Manager, US Consumer Business, for Galderma, Cetaphil has “conducted more than 600 clinical studies on more than 35,000 subjects with sensitive skin over the years to ensure not only the product’s efficacy, but also the tolerance sensitive skin, going beyond industry standards.”

The brand’s latest campaign, “We Do Skin, You Do You”, positions the brand as the champion for people with sensitive skin doing more of what they love. “Our research indicated that consumers feel their sensitive skin is holding them back and preventing them from looking their best. These daily sensitive skin moments can include a change of season, uncomfortable fabrics, strong winds on a bike ride, sweating at the gym, a new makeup routine, or even cuddling with a pet,” shares Morris. The message? Trust Cetaphil’s 75 years of research and expertise and find the life you love to live.

While modern brands rely on “research” as their overriding promise, Cetaphil has put in time and hours in the lab to earn a well-deserved spot on dermatologists’ favorites list. For board-certified dermatologist Dr. Tiffany Jow Libby, the scientific research and clinical studies mean she can wholeheartedly recommend the brand, which she describes as “simple yet effective skincare that addresses patients’ skin concerns. while being affordable. When it comes to clinically backed recommendations in a sea of ​​TikTok skincare trends, dermatologists like Dr. Libby turn to Cetaphil, whose core mission of protecting sensitive skin overlaps with the momentary movement to repair the skin barrier.

Cetaphil products contain “essential elements that have been shown to support skin barrier function. Niacinamide (vitamin B3) and panthenol (pro-vitamin B5) soothe sensitive skin and increase skin hydration,” says Dr. Libby. With a clientele that favors millennial shoppers, offering something new is part of healthy competition in skincare. The brand’s recent launches, of which there have been 12 this year alone, include Gentle Clear Complexion-Clearing BPO Acne Cleanser and Triple-Action Acne Serum. The focus on people with eczema inspired the recent line of Eczema Restoraderm products. “We really wanted to make it easier for eczema sufferers because there is a lot of confusion about how to manage eczema with over-the-counter products. Now, with a distinct regimen developed by dermatologists, accepted by the National Eczema Association, and three brand new products – Eczema Restoraderm Itch Relief Gel, Eczema Restoraderm Relief Cream and Eczema Restoraderm Soothing Moisturizer, we’re confident this routine will truly make a difference. for those looking to manage their eczema throughout its lifecycle, from flare-up to remission,” Morris shares.

As for the next 75 years of Cetaphil, the brand’s commitment to what it calls “The 5 Signs of Sensitive Skin” – irritation, roughness, tightness, dryness and weakened skin barrier – remains its sole focus, proving the rare presence of traditional skin care. , backed by science, has its place in the ever-changing world of skincare.

About Sally Dominguez

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