CAESAREA, Israel, July 19, 2021 / PRNewswire / – Endymed (TASE: ENDY), through its subsidiary Endymed Medical Ltd, develops, manufactures and sells medico-aesthetic devices, announces successful broadcast of online marketing in China, in which the company’s home-use device, NEWA, was sold for about $ 1 million.
The products for domestic use of the company, NEWA, distributor in China and Hong Kong, a company controlled by OHMK Medical Technology, the company’s largest shareholder, announced that it has entered into a cooperation agreement with a social media influencer in China, Li Jiaqi, for the sale of the company’s household products. Following the engagement, for a few minutes of online broadcast of the company’s home-use products, about the United States $ 1 million value of the company’s home-use products were sold on TMALL (Alibaba’s online platform) in China, and the company’s home appliance – NEWA was ranked first in sales in the relevant category on the above sale day.
The distributor of products for domestic use in China has informed the company that it intends, to the extent possible, to continue cooperation with the influencer in China.
Endymed, through its subsidiary Endymed Medical Ltd, develops, manufactures and sells medico-aesthetic devices based on a unique radio frequency (RF) technology that the company has developed.
Devices intended to rejuvenate and firm the skin of the face and body, to shape the body, to treat skin scars after acne and to treat cellulite, all in a non-invasive or minimally invasive manner.
The first product line is aimed at the professional medical market – from doctors and medical clinics to estheticians and aesthetic therapists, who use the company’s products to care for their clients. The second product line is designed for the consumer market. The company was able to minimize and adapt its unique technology and apply it in a household device sold for home use, the main purpose of which is the production of collagen and therefore the reduction of wrinkles and the rejuvenation of the skin of the face.