The Acne Studios Fall / Winter 2021 selection of jeans makes it easy to find the perfect jeans.
By now you are no doubt familiar with the Scandinavian approach to design, characteristic of Acne Studios. Unless you’ve been a lifelong follower of the brand, its humble beginnings can be a bit of a mystery.
While still feeling like a brand new brand, Acne started building her cult status and being among the best in fashion from the ground up over a decade ago. Beginning its journey in 1996 as a creative collection led by Jonny Johannson, Acne would find its place through denim. The team created 100 pairs of raw denim jeans with red stitching, which traveled through the creative underground of Stockholm via friends and family, and kicked off their continued success.
This selection of 100 pairs laid the foundation for what Acne Studios would become and how denim would be an integral part of its DNA. Throughout the seasonal releases, denim has seen a constant evolution, with styles such as the 1996 and the new 2021 giving the category a distinct visual identity.
While Acne’s efforts in other categories such as outerwear and footwear have become focal points of the brand’s offering, denim has remained essential. For Fall / Winter 2021, the denim selection on offer (like many brands in a post-containment world) looks outward as a point of inspiration, resulting in “Earth” and “Clay Blue washes. “.
The Acne Studios Fall / Winter 2021 denim selection is available online now.