With nearly 10.5 million subscribers to the social media site TikTok, Dr Shah regularly posts short, entertaining videos where he offers practical skin care recommendations and reacts to other videos on the skin or skin. hair flowing online.
“I always wanted to have great skin and it seemed impractical to me because there wasn’t a lot of good information out there,” Shah said. “You walk into Sephora, you walk into Ulta, thousands of skin care products. They all seem to be doing the same thing. So for me the most important thing when I was going to create social media content was to make it simple so that everyone understood it. “
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Campbell University is sponsoring Shah’s residency program at Atlantic Dermatology in Wilmington, where the clinic has remained open throughout the COVID-19 pandemic.
In February 2020, at the start of the pandemic, Shah signed up on TikTok and posted his first video in May of the same year. In a few months, he had gathered his first million followers.
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“I arrived on a platform that was exploding in the middle of a pandemic with everyone at home with their phones,” he said.
You can also find Dr Shah on Instagram and YouTube where he said his video content is driven by user comments.
“I was able to reach this audience of people who were really interested in skin care, who were really interested in things like acne,” he said.
Shah, who said he suffered from acne as a child, also spent a lot of time tanning in his late teens, a practice that ultimately led to skin cancer that he had to remove from his chest.
“I just want people to know what I didn’t know when I was a teenager,” said Shah, who uses his platform to fight misinformation about skin care and sun damage.
Next week in New York, the Melanoma Research Foundation will honor Shah with its Influencer Award.
Finding that balance between doctor and influencer is something Shah said he keeps in mind when deciding whether to recommend products in posts, whether sponsored or not, always asking himself first: “Would I recommend this to a family member?” he said.
“If there’s a second where I feel, no I wouldn’t recommend this to my sister, or my wife, or my mom, then I won’t be talking about it on social media.”
So what’s the dermatologist’s number one pro tip for your skin care?
Shah said it is important to first identify your area of concern and keep it simple.
Say it’s anti-aging, it’s hyperpigmentation, it’s acne. Identify that concern, choose products that will actually target that concern, then create a skin care routine. skin in 1, 2 and 3 steps, ”Shah said.
Second, Shah focuses on sunscreen and protecting your skin from the harmful rays of the sun.
“It enlarges the pores, increases the risk of skin cancer, causes wrinkles, causes hyperpigmentation, so everyone should really wear sunscreen every day and if they did, I wouldn’t have a job. “Shah said. “SPF 30+ every day, broad spectrum, do it.”
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