Good Mineral’s Iwegbu ego understands your fight against acne

Having acne and wearing makeup becomes complicated. Foundation products containing occlusive ingredients can add fuel to the fire. But on the other hand, having a blanket to even out the texture and tone can be inseparably linked to self-confidence. It is a duality that Ego Iwegbu (opens in a new tab)who suffered from severe and painful acne throughout her teens and twenties, knows all too well.

“There is a self-acceptance, there is an acceptance of who you are. However, there is a social aspect to all of our lives and confidence is the most powerful tool a person can have. (opens in a new tab) says the founder. “If you wake up in the morning and you have a moment where you look at your skin and think, ‘Oh my god, that’s just not okay’, you have to have options. You have to have the ability to say: “Today I’m not okay with this skin, so I’m going to give myself the cover option for my confidence.”

But options weren’t always, well, an option for Iwegbu. “It wasn’t just a few spots as a teenager. My face was almost distorted. I had a lump so big that it changed the whole shape of my face. This is the kind of acne I suffered from,” she explains. “And I struggled to find makeup that matched my skin tone. And makeup that didn’t make my overly textured skin look like a bad paint job.

ego Iwegbu good mineral founder

(Image credit: Ego Iwegbu)

Balancing acne and makeup was her status quo for years. Sure, she would try topicals to smooth out the texture, and GPs would even prescribe a variety of antibiotics to help her with the cysts, but nothing worked. It’s no surprise why. Board-certified dermatologist Dr. Elizabeth Houshmand explains that severe acne, which is characterized by “red, irritated bumps that can be painful to the touch,” should be treated by a board-certified dermatologist to “help prevent breakouts.” scars and get a personalized program. She further explains that the treatment of severe acne should be monitored and adapted at different stages, as the treatment is very individualized.

Unfortunately, getting to a dermatologist was not easy for Iwegbu, who was living in the UK at the time. It took a breakdown in front of her doctor to be sent to a specialist. Once she was there, it was a game changer. She was officially diagnosed with severe acne, took Accutane and ultimately started noticing results. But the serial entrepreneur, who still takes Accutane to this day, didn’t just want to put that chapter of life behind her. Instead, she teamed up with her inventor sister, Natasha Iwegbu, to create and distribute Good Mineral, a brand of mineral makeup that looked stylish and didn’t further irritate acne or sensitivities.

Mineral or powder makeup has long been a dermatologist-recommended formulation for acne-prone skin because it is non-comedogenic. “They won’t clog your pores, are oil-free, and have added benefits from the included kaolin clay,” says Dr. Houshmand. Liquid or cream formulas, on the other hand, can “clog pores, which can cause any inflammation to worsen and lengthen the duration of a breakout.”

Good Mineral, which began as a two-person operation, has grown to have an international presence. While the brand created a great line of products for acne sufferers, Iwegbu wanted to give more to its consumers. She now turns to building a community among her clients. “As we went along, we started noticing that there’s a whole community of people with positive skin and positive acne. I can see women talking about everything that’s happened to me, and then they talk about rubbing all that stuff on your face and I’m like, ‘No, no, stop it. tips and personal stories on their website.But more importantly, they aim to create a safe space for anyone with skin issues.

“The more we started talking about acne and sensitive skin, the more our DMs are filled with people actually showing us their skin,” Iwegbu says. “It’s less about ‘This is my face’ and more about ‘What color am I?’ You can see the marks and blemishes, so the feeling that this is the mark for me, is definitely starting to kick in. In short, Good Mineral has created a space where acne and makeup can co-exist.

About Sally Dominguez

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