Since it was first announced that Hailey Bieber may be launching her own skincare line named after her middle name, Rhode, the rumor has died down, suggesting the line was only wishful thinking.
But, after months of no news, Bieber has finally confirmed that she is, in fact, starting her own beauty business.
Speaking to Demi Lovato on her “4D With Demi Lovato” podcast, the model hinted at a new venture saying:
“I’m going to enter the beauty world and start a business that has been really exciting. We’ve been working on it since the very start of the pandemic, so we’re almost two years away. I feel like for the first time I know this is where I’m meant to be and that’s what I’m meant to do.
If that’s not confirmation that Rhode is officially performing, we don’t know what it is.
Watch this space for more information on Rhode as he lands.
Video: Ireland Baldwin defended Hailey and Justin Bieber against the trolls by performing “Selena” at the Met Gala (Instyle)
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After unsuccessfully registering several beauty brands in the past, including ‘Bieber Beauty’, and providing us with endless skincare tips via Instagram, Hailey Bieber could finally launch her own skincare line. .
According to TMZ , the model and wife of Justin Bieber recently registered a trademark for Rhode – a beauty, skincare and wellness brand. The brand includes “wellness products, bath and shower products, beauty creams, personal cleaning products, cosmetics, makeup, perfumes, hair care and skin care” , reports the media.
And if the name sounds familiar to you, it’s because it is. After envisioning a line inspired by her last name, the model reportedly turned to her middle name Rhode (her full name is Hailey Rhode Baldwin Bieber) for her latest venture. This is a decision her husband made when establishing his fashion brand Drew House, taking inspiration from his middle name Drew.
Bieber has always talked about her personal skin care routine and opened up to ELLE United Kingdom in 2020 about her experience with adult acne and how she helped her husband cope with his own skin issues:
“When I first started contraception a few years ago, my skin totally changed. I had never had acne before, but now I’m going to have hormonal surges because of it. After Justin took Accutane for his acne, I helped him repair his skin. Weirdly when he was a teenager, which is when you would think he might have acne, his skin was perfect and then suddenly she went out when he was an adult, so that’s something that ‘he had never had to deal with it before. I have done a lot of research on skin care for acne prone skin for both of us.
“It’s funny because we have really similar skin types so a lot of the products that worked for me ended up working for him too. The Accutane was super drying, so I shared some of my stuff with him. own skin care products to help her get all the moisture back into her skin and they’ve worked really well, it’s about learning what works for your skin as it changes.
Currently, there is no information on when Rhode might launch or what products the first drop might include, however, there is a live Instagram account that can be attributed to the reported skin care brand.
Watch this space for more information on the skin care line from Hailey Bieber, Rhode.