The brand’s products are formulated with immortelle (helichrysum), a type of sunflower native to the Mediterranean region. In countries like Italy, Spain, Portugal and Croatia, the flowers and leaves of the plant are traditionally used to heal cuts, bruises and inflammation, and the scientific community seems to agree with the nonnas of the Mediterranean on the benefits of the ingredient.
A 2017 report from the American Botanical Council points out that essential oils from the plant have “anti-inflammatory, antioxidant, fungicidal and astringent effects”, while a 2019 study published in the Ukrainian Biopharmaceutical Journal confirms that the herb has “high antioxidant properties”.
Antioxidants, in general, are known to promote cell turnover and protect the skin from cell-damaging free radicals that cause signs of aging. Because immortelle is so rich in these skin-defending superstars, celebrity facialist Ada Ooi, founder of 001 Skincare, notes that “it can be used in skincare products to help reduce fine lines, wrinkles and other signs of aging”.
Additionally, findings from the Journal of Ethnopharmacology revealed that the ingredient also offers strong antibacterial and anti-inflammatory properties. This, combined with the fact that helichrysum is rich in fatty acids, means that it “acts as a natural moisturizer and has the potential to fight breakouts without drying out the skin or causing further irritation,” says Ooi.
With so many complexion-enhancing benefits, it only makes sense that the pros would recommend Everlasting Flower for all skin types, including dry, combination, and acne-prone skin. “Even the most sensitive skin types can benefit from its endless benefits,” says Ridah Syed, Senior Medical Esthetician at Skinfluencer London. “It can increase cell turnover, making it a key ingredient to help improve wrinkles, fine lines and scars, and rebuild barrier function.”
The Imortella range includes a range of immortelle infused products, all made in small batches without silicones, parabens, dyes or fragrances. I put a few to the test on my combination skin and was impressed with how they repaired and restored my complexion after a long cold winter in a polluted city. Plus, they continued to serve as the perfect reminder of my Croatian vacation, right here on my bathroom counter. Keep scrolling to buy them for yourself.
Immortella Face Oil for Glowing Skin – $17.00
The Intense Repairing Face Oil with immortelle, rosehip, pomegranate extract and vitamin E promises to restore radiance to the skin, unify the complexion and act on the signs signs of skin aging. I used it at night, massaging a few drops into my cleansed face and neck before sleeping, and woke up to soft, glowing skin. This is a total game-changer for someone who struggles to incorporate oils into their regimen (including a thoughtless experiment with coconut oil) without breaking out: face oil left my skin clear as a baby, and it actually got rid of a few little bumps I got on my forehead from drinking too much the night before.
Immortella Night Treatment — $15.00
The Overnight Fine Line treatment contains immortelle, niacinamide and hyaluronic acid, which help it penetrate into the deeper layers of the skin. I used it after face oil a few nights a week and it worked like a charm, reducing redness and smoothing out my complexion. It’s creamy in texture, where I was expecting a more serum-like consistency, but it was easily absorbed and complemented the face oil very well.
Immortella Pink Oatmeal Mask – $10.00
Upon my return from Croatia, I immediately noticed the effect my return to the region ranked among the worst in Europe for air pollution had on my skin, and I tried this oatmeal mask rose to remedy the situation. With hyaluronic acid, pink clay and oat extract, this mask is enriched with probiotics, prebiotics and natural alpha hydroxy acids to stimulate cell renewal and eliminate impurities, toxins and pollutants . It is deeply hydrating and leaves my skin feeling cleansed but not stripped which is a common side effect of other masks.
Immortella Replenishing Moisturizing Cream — $12.00
While I’ve loved all of Imortella’s products, the brand’s replenishing moisturizer is hands down my favorite. With everlasting flower, argan oil, evening primrose oil and red algae gel, it aims to stimulate collagen synthesis and revitalize the skin, and that’s exactly what it does. ‘he does. Absorbing quickly but leaving the skin silky and soft, its texture is also very light, which is perfect for combination and oily skin like mine: finding a summer moisturizer that does not sweat in an hour is often an impossible quest for me, but it works great for nourishing my skin without leaving it oily or shiny.