Popular grooming alternatives for the groom

From tweezers and teeth whitening to radio frequency fat removal, the bride and groom have more options than ever before to make sure they look their best on their wedding day.

“The concept of self-care and enhancement has become mainstream for men,” said Dr. Dendy Engelman, dermatologist at Shafer Clinic Fifth Avenue in New York City, “especially before their marriage”.

In the past four years alone, Engelman said he has seen an increase of about 60% in the number of male patients seeking pre-marriage treatment, in part thanks to new technology and social media.

Those numbers continue to rise, with Engelman speculating that the onslaught of video conferencing since the pandemic has motivated even more men to seek help with their physical appearance. “They are hyper aware of their image being sent to them and are not thrilled with the way they look,” she said.

With so many treatments available, experts are sharing some of the more popular options, which range from simple to high-tech. Each expert provided the prices for the services in his own company, but the costs of the treatments vary.


Small changes can often mean big visual improvements. A shave, haircut, and manicure – even a spray tan – can instantly improve your appearance. Teeth whitening can also have a significant effect.

“Whiter teeth brighten your face, make you look healthier and younger, and encourage people to smile more,” said Dr. Marc Lowenberg, owner of Lowenberg, Lituchy & Kantor, a cosmetic dentistry practice in New York City. “Even though the motivation comes from their fiancées, when men see what they look like, they’re glad they did.”

The cost of a one-hour home and office whitening system: $ 1,200. When to do it: a month before the wedding.

Cleansing and reshaping your eyebrows can also refresh your look. Joey Healy, owner of Joey Healy Eyebrow Studio in New York City, said men made up about 20% of his clientele.

Waxing and tweezing are two options, but some men prefer threading, which involves rolling twisted cotton thread over the hairs to remove them from the follicle. The goal, Healy said, is to create a tidier, more natural, and symmetrical look so that the eyes appear younger, brighter, and more cheerful.

Dyeing or coloring the eyebrows is another quick fix, he said. “We custom blend herbal dyes for men because they are more reluctant to use traditional eyebrow cosmetics, like pencils or powders to emulsify their eyebrows.”

The cost of shaping eyebrows: $ 90 to $ 150; for dyeing: $ 50 to $ 105. Healy also offers a service called Eyebrow Blueprint, which combines the two treatments and costs $ 90 to $ 195. When to do it: a week before the wedding.

Face peels are also quick options. “Peels only take a few minutes to deliver and improve texture and tone, stimulate collagen, brighten skin and fade dark spots,” said Dr. Lavanya Krishnan, a private practice dermatologist in San Francisco. “Men come up with four concerns: fine lines, large pores, dark spots and acne.”

Common peels use salicylic, glycolic, and trichloroacetic acids, as well as Jessner’s solution – usually a combination of salicylic and lactic acids and resorcinol – in concentrations of 10-20%. “The higher the percentage, the deeper the skin penetration, the more layers of dead skin you remove,” Krishnan said.

The cost per treatment: $ 150 to $ 300. When to do it: one to two weeks before the wedding.


Different brands of botulinum toxin injections – Botox, Dysport and Xeomin – reduce and smooth visible wrinkles around the eyes, above the forehead or between the eyebrows. Once injected into the muscle, the treatment prevents contractions, thus reducing wrinkles. “This treatment adds youth and smoothness and removes the look of frowning on your wedding day,” Engelman said.

The cost per area for the forehead, eyes or eyebrows: $ 500. When to do it: two weeks before the wedding. “The cost to men is higher,” Engelman added, “because their muscles are stronger and require more toxins to turn off muscle contractions.”

Let’s not forget the jawbone. “A strong, masculine jaw has become a focal point for men,” said Engelman, “mainly because they stand in front of the altar and their profile is visible to everyone, most of whom take photos. . They have no control over what people post or whether they use a filter. “

To remove excess fat, Engelman said she injected Kybella (deoxycholic acid) under the jawbone. As the chemical breaks down, it destroys and dissolves fat, thus shrinking double chin. To tighten, reshape and shape, Juvederm Voluma dermal filler (hyaluronic acid) is injected along the jawline to create definition.

“This offers an immediate increased result and a sharper look,” Engelman said. “If you don’t like it, we can melt the product with the enzyme hyaluronidase while you’re still in the office and reverse the effect.”

Kylbella’s cost: $ 1,200 per treatment. Engelman recommends two to four. When to do it: at least three to four months before the wedding, as each treatment should be spaced four to six weeks apart. The cost of Voluma: $ 1,200 to $ 1,500 per syringe, usually with two syringes required. When to do it: two weeks before the wedding.


For the man who wants to focus on his physique, there are devices in the office that melt away fat and can tone and shape specific areas of the body, like love handles. Dr. Paul Jarrod Frank, a cosmetic dermatologist in private practice in New York City, offers 50 different machines and devices for his clients.

“Men love shortcuts, they love non-invasive, minimal downtime devices that they don’t think of as cosmetic but rather maintenance,” said Frank, who has also seen an increase in customer base. masculine. “Ten years ago these machines didn’t exist, now they do.”

Dr. Arash Moradzadeh, a plastic surgeon in private practice in Beverly Hills, Calif., Suggests truSculpt ID. “This machine targets and removes unwanted pockets of fat in 15 minutes,” he said, likening the treatment to a hot stone massage. “It uses radio frequency energy to heat and permanently kill fat cells in specific areas, like the stomach or upper arms.”

You could lose 24% of your fat in a targeted area, Moradzadeh added, and because of the heat, the sagging skin recedes and becomes firmer. The cost to treat four areas: $ 2,400. When to do it: three to four months before the wedding.

TruSculpt Flex helps reduce fat while simultaneously building muscle. It “offers 16 mini paddles placed anywhere on your body and gives muscles multidirectional biomechanical stimulation,” Moradzadeh said. “The muscles will twist, lengthen and contract in many directions, sometimes in ways that you cannot with exercise. In 45 minutes, you are doing the equivalent of 54,000 contractions.”

Moradzadeh said the results may include a 30% increase in muscle mass and a 20% reduction in the fat layer at a treatment site. “These visual changes make a substantial difference in someone’s life,” he said, adding that over the past year he has seen a 40% increase in the number of couples who are doing these treatments. together before their wedding. “Now that the men are comfortable going in and having these sessions, we call this couples therapy.”

The cost: $ 3,000 to $ 4,000 for four sessions in two weeks. When to do it: three to four months before the wedding.


Although they don’t promise the same results as an in-person treatment, these products are cheaper.

• Profile Cobalt Revitalizing Face Scrub, $ 10.95

• Armani Men the Face Wash, $ 37; the Face and Eye Moisturizer, $ 63; toner, $ 48

• Disco Eye Repair Stick, $ 32; Facial cleansing stick, $ 16; Face mask, $ 34

• Lab Series Instant Fix Color Correcting Moisturizer, $ 38

• Bar Bandito Get Lucky Night On The Town Mask, $ 3.99

About Sally Dominguez

Check Also

FDA approves first systemic treatment for alopecia

FDA announced on Monday that it has approved baricitinib, a drug manufactured by Eli Lily …