Serum spell- The New Indian Express

Express news service

When indoor and loungewear brand Clovia decided to enter the wellness market earlier this year, their goal was to offer cruelty-free, vegan Ayurvedic formulations made with safe and natural ingredients. for busy working women. “We have always been a solution-oriented brand and started out by providing solutions to post-pregnancy issues such as hair loss, dull skin, stretch marks, acne and dryness with products like Oils Against. stretch marks, nipple butter and face masks, among others, ”explains Neha Kant, founder of Clovia.

Neha Kant

After a big response to that, the brand is back with a whole new line of face serums. “We have introduced eight variations of facial serums enriched with Ayurvedic benefits and anti-aging properties that brighten the skin while keeping it nourished and hydrated,” adds the entrepreneur.

The range includes Pure Silver Shine, 24K Pure Gold, Radiant, Retinol, Oil Control, anti-aging anti-acne serums filled with natural extracts like orange peel oil, castor oil, watermelon, sandalwood, aloe vera juice, grape seed extract, beetroot, lychee extract, ashwagandha extract and goat milk. “These serums help regulate sebum production, prevent acne, stimulate skin cell regeneration, reduce fine lines and wrinkles, in addition to giving the skin a natural glow,” explains Neha.

Most of their serums are lightweight and easily absorbed, making them a perfect choice for oily, acne-prone skin. “Before choosing a face serum, you should always check the right ingredients. Serums rich in vitamin C are recommended for skin lightening. Those with acne problems should opt for serums enriched with tea tree oil and aloe vera. For anti-aging solutions, opt for serums with saffron oil extracts, ”advises Neha.

Along with the new line of serums, Clovia also offers a complete solution for monsoon ailments including anti-acne face wash, Multani mitti face mask and therapeutic matcha green tea face mask. “We are adding a line of skin health serums with natural collagen, peptides and proteins and we will also introduce a line of under eye serums to naturally treat bags under the eyes and dark circles,” adds Neha. .
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