Shoppers of Boots’ ‘phenomenal’ new skincare line are ‘running’ to buy

Boot shoppers are eager to get their hands on a new skincare line after spotting it online.

Famous street favorite Boots has amassed a loyal following of makeup and skincare enthusiasts eager to source its wide range of luxury and budget brands, as well as its own line of products.

The new Byoma brand has arrived online and in stores at Boots, much to the delight of beauty lovers.

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Taking to Instagram, Boots showed off the new line, which includes cleansers, serums, affordable moisturizers and more, in a short video.

The products enjoy a string of rave reviews on the Boots website.

One buyer titled their review of the top ratings of Byoma Rich Moisturizer “Phenomenal Moisturizer” and said, “I bought this on a whim for my accutane skin and wow instant barrier relief, my skin is balanced and supple!”

Another buyer said: “Fantastic product. I have dry skin and find it hydrates me wonderfully without making my skin oily or irritating. It also goes really well under foundation to give a complexion brilliant.”

A third buyer said: “Such cute packaging, yes, but makes this a wonderful quality moisturizer for my face. I don’t feel too heavy and have combined it with other products in the range. Without fragrance and light, the skin was subtle and soft. My new love.”

Another commented: “Love this product! First of all, the pump bottle is a fantastic shape with curved edges and a sturdy lid – perfect to put in my purse without worrying about leaks! Second, the cream is so silky and smooth, it’s amazing. and very luxurious! I have very sensitive skin and had no reaction to this product so it must be good! 100% recommended!”

On Instagram, Lilly said, “Run there ASAP!”

Abbie added: “Omg yay”.

You can view the full Byoma range on the Boots website by clicking here.

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About Sally Dominguez

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