Spate highlights how the Covid-19 pandemic has shaped hair and skincare routines

Two years after the Covid-19 pandemic caused anxiety-provoking lockdowns and inconvenient travel restrictions, consumers are gearing up for #Summer2022 like never before. A major concern seemed to be if they carried good sunscreen.

According to New York-based beauty trend tracker Spate, there are 1.6 million average monthly searches for sunscreen, representing +14.1% year-over-year growth.

The data was shared by Addison Caine, Head of Beauty Strategy and Innovation at Spate, at the New York Society of Cosmetic Chemists’ Suppliers’ Day 2022, held at the Jacob K. Javits Center earlier. this month.

Non-toxic sunscreens and self-tanners are skyrocketing in sun care

According to data collected from research in the United States from April 2021 to March 2022 compared to April 2020 to March 2021, the top concerns about sun care and tanning were sensitive (+5,300); pregnant (+4,200); and pale (+2,700), according to Spate.

The top growing suncare and tanning concerns were toxic ingredients (a +58% increase and 1,400 average monthly searches for non-toxic sunscreens and self-tanners); redness at +54.5%; and sunspots at +53.8%.

Since last spring, there have been around 17,400 average monthly searches for searches such as “safe pregnancy and sunscreen” and “pregnancy safe self-tanner”, reflecting a +32.2% growth of a year to year.

Super goof! is a trendy sun care and tanning brand.

Zinc oxide leads the current trending sunscreen ingredients at +4,300, followed by titanium dioxide at +1,900 and hyaluronic acid at +1,800. Hyaluronic acid leads the growing skincare ingredients sunscreens at +6,191.7% with 1,900 average monthly searches with search entries such as “aloe vera soothing gel with collagen and hyaluronic acid” and “Garnier skinactive moisturizer hyaluronic acid spf 30”; hydrocortisone at +37.0%; and titanium dioxide at +29.7%.

According to Spate, sun care research demonstrates a preference for inorganic sunscreen ingredients over organic ingredients, highlighting safety and suitability for sensitive skin.

There are 31,500 average monthly searches for zinc oxide with searches such as “zinc oxide sunscreen for face”, “best zinc oxide sunscreen” and “mineral sunscreen with Neutrogena pure zinc oxide spf 50”. This is a year-on-year growth of +15.8%.

Saint-Tropez, Supergoop! and La Roche-Posay topped the trending sunscreen and tanning brands, respectively, ranging from +42,700 to +29,500. There were 384,200 monthly searches for Supergoop! reflecting year-over-year growth of +11.1%, with pregnant, aging and sensitive women being the top related volume concerns.

Bliss, Garnier and Ultra Violette are the fastest growing suncare and tanning brands with Bliss at +400.2%, Garnier at +371.0% and Ultra Violette at +193.0% and around 2,900 average monthly searches .

Sustainability, OTC Treatments Big in Skin Care

Sustainable sourcing is a buzzword in the skincare world. According to Spate, there are around 2,000 average monthly searches for “sustainably sourced”, a growth of +41.1% year over year. And, as the pandemic has seen a surge in interest in skincare products – a time that Spate calls “the skincare craze of 2020” – popular ingredients like collagen are growing in skincare. from the body. There was +71.3% year-over-year growth for Collagen Body Lotion and +13.3% growth for Collagen Serum.

Today’s top skincare concerns are rosacea, blackhead removal, and swollen eyelids. Top growing skincare concerns include skin barrier at +40.5% and nodular acne at +32.8%.

Additionally, Spate cited puppet lines. Those long, vertical lines that laterally circumscribe the chin are a common skin problem caused by the natural loss of collagen that occurs with age, according to Healthline.

Currently, there are an average of 36,800 monthly searches for these types of wrinkles, a +29.8% year-over-year growth. Common searches among consumers include “puppet line filler”, “puppet line filler gone bad”, and “celebrities with puppet lines”.

Rosacea is also a major skin concern. Topical creams such as antibiotics and acne medications have been shown to help relieve the skin condition. On average, there are 596,600 monthly searches for rosacea, representing a year-over-year growth of +6.7%. “Ocular Rosacea”, “Acne Rosacea” and “Treating Rosacea” are highly searched searches.

skin care ingredients

Key ingredients are king when it comes to buying decisions. Currently, the most trending skincare ingredients are green tea (+43,400 searches); tretinoin (+23,600 searches); and peptide (+5,600 searches).

The fastest growing skincare ingredients were Citrus Oil, which saw a year-over-year increase of +37,654.8%, followed by Eggplant at +376.4 % and chlorophyll at +308.8%, according to Spate.

Womaness is a growing brand.

Citrus oil averaged 1,400 monthly searches with queries such as “Humphreys citrus witch hazel oil controlling facial toner” and “Citrus bergamot fruit oil aurantium bergamia in skin care”.

There are 256,600 average monthly searches for tretinoin, a year-over-year growth of +10.3% with the top search words “tretinoin cream and gel,” Spate said.

The trendiest skincare brands are Peter Thomas Roth, Lancome and Selfless by Hyram. Selfless by Hyram is also a growing brand alongside Womaness and Juno & Co.

According to Spate, Selfless by Hyram is attracting increasing consumer interest with average monthly searches hovering around 20,700; this is a year-on-year growth of +39,150.8%. Top related concerns include keywords such as acne, dryness, dark circles, and fungus [acne] with search queries such as “Hyram best eye cream” and “Selfless by Hyram review”.

SPF in Hair Care, Keratin Ingredients and More

Just as beauty-conscious consumers seek to protect their precious skin from aging and cancer from harmful summer rays, they are equally concerned about keeping their hair healthy.

According to Spate, there are 10,800 average monthly searches for hair sunscreen; this is a year-on-year growth of +32.9%. Search terms include “sunscreen for hair,” “SPF for hair,” “sunscreen for hair and scalp,” and “sunscreen for gray hair.”

And as consumers prepare to dive headfirst into swimming pools, they’re also looking to combat chlorine-damaged hair. Chlorine can strip hair follicles of natural oils, resulting in brittle, dry strands. Regular exposure to the chemical can weaken hair strands and cause breakage. According to Spate, there are approximately 990 average monthly searches for chlorine-damaged hair, representing an annual growth of +41.4%. Popular searches include: “how to treat chlorine damaged hair;” “best shampoo and conditioner for chlorine damaged hair;” and “best hair products for chlorine damaged hair”.

Currently, the most trending hair ingredients are keratin (+56.5.00); rosemary (+36,700); and sea salt (+22,500). The fastest growing hair ingredients are ginseng, which grew by +109.1% year over year; carbonic acid at +80.4%; and ashwagandha at +73.0%.

According to Spate, there are 109,400 average monthly searches for rosemary, representing a year-over-year growth of +50.6%. Popular searches include phrases like “rosemary oil for hair,” Mielle rosemary mint oil, Aveda rosemary mint shampoo, and “rosemary for hair growth.”

Ginseng is also gaining popularity. On average, there are 2,400 monthly searches for the active, with phrases like “ginseng shampoo,” “Briogeo ginseng blossom biotin volumizing shampoo,” and “cherry blossom ginseng rejuvenating shampoo.” Ogx”.

Beyond sun protection, the pandemic has had a lasting impact on consumers’ hair needs. Hair loss, both stress-related and a side effect of the Covid-19 virus, has been a major driver of search interest in the hair category, as well as leather care. hairy. As such, consumers have sought to repair the links to treat damage and hair loss.

Olaplex, Nutrafol and Redken: Top Hair Care Brands

Hair care brands Olaplex, Nutrafol and Redken topped the trending hair care brands with growth of 97,200, 40,100 and 37,500, respectively. There are 663,200 average monthly searches for Olaplex, a year-over-year growth of +17.2% with damaged hair, hair loss and thinning as top related concerns. Shampoo and conditioner, bonding oil, and treatments like Olaplex #3 to strengthen and repair are top search queries.

Divi, Lolavie and Monday are the fastest growing hair care brands right now. Divi posted huge year-over-year growth of +35,278.9% (reflecting a monthly average of 2,600 searches), closely followed by Lolavie at +33,321% and Monday at +439.1% .

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