Style Q&A: Fraser Valley skincare brand celebrates ‘natural beauty’

Founded by Fraser Valley entrepreneur Alexandria MacFarlane, the brand offers a selection of skin care products.

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Truly lifestyle brand is one of the growing number of eco-responsible brands emerging in British Columbia

Founded by Fraser Valley entrepreneur Alexandria MacFarlane, the company offers a curated selection of skin care products, each touted as cruelty-free, results-driven, and clean.

The company develops its locally made products based on customer feedback, according to MacFarlane.

“The feedback we receive is used to reformulate, improve and create the products you love,” she says. “The way we see it, we create these products for you, and our first priority is to make sure you like them.”

We recently sat down with MacFarlane to find out more.

Q. For those who are not familiar, what is it really?

A. Truly Lifestyle Brand is a beauty brand that was founded in 2019 with the goal of enhancing your natural beauty while using clean ingredients that you can feel good about.

Q. What makes it unique?

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A. Our philosophy has always been that while we are a brand, we are also a community. We engage with our customers on a more personal level than your average skin care brand, and that sets us apart. Our success has been largely attributed to our relationship with our customers and the powerful testimonials we receive from those who trust and love our products.

Q. Who is the target customer?

A. Women aged 24 to 45.

Q. Where are the products made?

A. Our products are handcrafted in the Fraser Valley.

Q. What can you share about the brand’s “simple” approach to body care?

A. We believe in simple products with simple ingredients, which allows us to use only the most efficient raw materials, while leaving out the fillers. This approach was founded on the idea that we use what works and forget about the rest. One of our first launches included simple and reliable products, such as tea tree oil and grape seed for the treatment of acne, and witch hazel for the toner.

These have become some of our top selling products and we haven’t changed a thing. We have kept that mentality with all of our products that have been released since, and we pride ourselves on keeping it clean. Our products are plant-based, cruelty-free and we will always have a longer list of ingredients that we formulate without with.

Q. Is there a “hero” product in the range? If so, which one and what makes it so popular?

A. Our customers love our Vitamin C Brightening Serum just as much as we do. … Our vitamin C serum reduces hyperpigmentation, while reducing redness, leaving your skin with a youthful and radiant complexion. One of the most amazing benefits of vitamin C is its ability to increase collagen levels in the skin! Low levels of collagen can lead to fine lines and wrinkles, making this product essential for anti-aging skin care.

Unlike other vitamin C serums, our formula contains active ingredients such as vitamin B niacinamide, which works in combination with vitamin C to manage acne, rosacea, pigmentation issues and wrinkles.

Q. What is the price range for Truly products?

A. $ 17 to $ 80.

Q. Finally, where can people consult them?

A. You can really find at Trulylifestylebrand.com.

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