What makes a beauty product go viral? It’s hard to say, but racking up the biggest listing in the history of beauty giant Cult Beauty and getting 10.7 million views on its TikTok hashtag is a pretty spectacular way to get there. to take.
This is exactly what The Ordinary AHA 30% + BHA 2% peel solution did, generating 108,000 website registrations – the most for a single product. There is also no splashing in the pan. The product isn’t new, so the continued hype is based solely on its exceptional performance (the product previously had a waiting list of 85,000 when it sold out early last year).
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So what makes it truly exceptional?
The lengthy name sounds confusing, but it uses both AHAs (alpha-hydroxy acids) and BHAs (beta-hydroxy acids), both of which are chemical exfoliators that help smooth out rough texture, unclog pores, and to improve skin clarity and luminosity for a fresher complexion.
The combination of the two skin acids means that they work on different layers of the skin for a deep cleansing. BHAs (like salicylic acid) work slightly deeper, decongesting pores and killing bad bacteria. AHAs work on the upper surface of the skin, removing dead skin cells that create a dull layer on the skin when lost too slowly. What’s remarkable about this product is the concentration of AHA – most exfoliators use around 5%, this uses 30%. For this reason, it is better to use it once a week rather than every day so as not to dry out the skin. In addition to its credentials, it’s also vegan, gluten-free, cruelty-free and priced at an affordable £ 6.30 for the 30ml bottle.
The hype around the product was, in part, helped by a teenage girl who posted a video of herself using The Ordinary AHA 30% + BHA 2% Peel Solution directly on her skin and documenting every step of removing it. his acne.
Kaelyn White, an American teenage TikTok star, shared how much it helped her complexion by posting the video, titled How i got my clear skin, which shows her dripping the dark red serum directly onto her acne and gently massaging to cover her face. The before and after show incredible improvement in skin clarity and texture.
She recommended her 3.5 million+ viewers to use the serum for a 10-minute facial once or twice a week, saying the product tends to sting, but that’s okay with a fix. peeling. Remember, when using acid-based products directly on your skin, always do a patch test first and follow the directions on the bottle.
Thanks, TikTok, we’ll be back for more beauty tips as soon as possible. Race to checkout before it sells out again?
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